Many small and medium-sized car beauty shop found: every month down in addition to the car wash that money, other basic sell out, even a year ago the purchase of products are still there. What went wrong? So what to do?

First of all, let's analyze the current owner's psychology：

The psychology of car owners in first-tier cities

     Car owners in first-tier cities are more avant-garde and fast to accept new things. For example, coating and sealing glaze they know what these things are, and will develop a good habit, every few months will do a maintenance of the paint surface. This kind of owner's heart is not only on the car wash, every time you wash the car to introduce him, he will ask you to give him the car maintenance, every year they spend on the car paint maintenance money is nearly 4000 yuan (basic value), but the firstThe premise is that your car wash service must be professional and delicate, your store decoration in his opinion must have the atmosphere of car beauty, in order to arouse his desire.

The psychology of second - and third-tier cities

     Second and third-tier cities' consumption level and car owners' recognition of car beauty is not very high, theyCar beauty is generally not well understood.However, it is impossible for any car owner not to cherish his car. If you, as an ordinary person, do not know the knowledge of this field, you will certainly not buy it. If someone tells you that this product is very good or helpful to your car, you will certainly be moved. So guide consumption is very key!

Why do car owners not come to us for consumption, why only come to us for car washing? Doesn't his car get groomed? Is he not getting his car serviced? Let's calculate, for example, if you have 500 members and the car wash is the standard of 10 yuan, your car wash is only 5,000 yuan of income; If you let 300 of the 500 members do beauty services in your place, and each member spends 100 RMB as the minimum standard, then your income will be 30,000 RMB. I guess everyone can calculate that. But how many do? No!

And then let's look at why a lot of people don't do it.

Let's listen to the owner's voice:

Mr. Liu, a car owner in a city: the quality of washing a car is not as good as a time, even after washing a car bumper still left soil not washed off. The owner also a strong and I sell other services, wash the first time I don't want to go again. I don't even have the desire to get a card, let alone do any other services.

Mr. Zhang, the car owner of a county town: we recently opened a new car beauty shop, the decoration is not bad, the environment looks good, the charge price is higher than other shops. I thought, this shop service should be very good, because we do not have a local shop like this. Holding the attitude of trying to wash a car, in the process of washing the car I found that many places are not clean, feeling and the general car wash shop is no different. The price was so high that I stopped after the first free wash. I called me several times later, but I didn't return the call.

Mr. Hu, a car owner in a city: I think I'm a big old man. I didn't know what these things were before, because this car is also used for transportation for me. I went to a beauty shop to wash the car, but every time their staff would sell something to me. To be honest, I had the impulse to buy it at that time. But when I saw that the coating price was thousands, and their store image and employee image were not good, I was afraid that they could not do it well for me, so I did not do it. Later went to a beauty shop in our province to do a coating. Anyway, at least there's something in it.

In the end, in order to turn car wash customers into customers of other items, the car beauty shop should pay attention to the following points:

1, first of all, the image of the store and the image of the staff must pass, do not let the customer feel that you have no sense of security in this construction, so that even if you again how and he recommended he will not buy. For example, if you spend thousands of yuan to buy a computer, you will definitely go to the mall to buy it rather than go to the roadside computer store to buy it, that is the reason.

2, the quality of the car wash is any car beauty shop should pay attention to the problem, especially the new shop. Some car beauty shop owner is always sitting on the sky, their own blind themselves. Always think that the quality of their car wash must be no problem, the process is no problem. But I do not know the owner of the car all the time to pay attention to this industry, the best understanding of this industry is not the car beauty shop owner, but the owner. So many car beauty shop owners often say that the quality of our car wash is no problem, the process is no problem, just don't know where the problem is. There must be a reason why the customer is not coming to buy from you. The problem is definitely with you, not the customer. Professional and streamlined car wash will bring you a lot of potential customers.

3, the store must be based on one thing, such as the main beauty atmosphere or the main car film atmosphere. Let customers and car owners feel very professional, the first sight into your store to feel that you can provide their car security services. He'll know for sure. In addition, we need to guide customers to consume. With this atmosphere, customers will ask themselves. You only need to make a little supplement. So don't think, the customer said this is useless and that is useless you don't introduce, not the customer think it is useless, but you did not tell him the effect of the product and the benefits of the service, so he felt useless. Additional product advocate also is an aspect.

There are many problems about car washing. We will do our best to analyze them one by one. It is not easy to make a shop, and it is not easy to do a good job in a shop! But persistence always wins!